Privacy policy


When you purchase from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
How do you get my consent?

when you come on  our site to shop you will see a cookie banner,  where you would either accept or decline   consent for us to 
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. Consenting will allow for Mod Mode to  offer you a great personalized shopping experience

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at



Will my information ever be transferred internationally?

We may transfer your personal information outside of your country when it is required that we do so. The data is transferred safely and securely using adequate safeguards. Your data may also, when required, be transferred to our international offices using the same secure and adequate safeguards.

Your Consent:
When you came to our Website, you were asked to click a box confirming you have read this privacy policy and that you accept and agree a to us collecting your personal information and using it in the ways and for the reasons explained in this privacy policy. You can view this notice again by clicking here: You can tell us to stop collecting and using your personal information at any time by emailing us at If you tell us to stop collecting and using your personal information,
we won't be able  to update you on Company promotions and product news;
we will be unable to provide you with a personalized shopping experience on our Website; You can opt out at anytime, in doing so you won't be notified on promotional offers and site wide sales.

process any orders or requests made by you via our Website; or
carry out our legitimate interests for direct marketing purposes.
Retention Of Your Information:
We will only retain your personal information for as long as it is necessary to process your order, keep you up to date with Company products and promotions where you have asked us to do so and/or to provide you with the best customer experience possible. Processing is necessary for the purposes of Company’s legitimate interests (for example, to deal with any claims or queries which you have relating to your order), or where we are required to do so by law.


How We Use Your Information:

We use your personal information to conduct our business and to provide you with the best possible products, services and experience.  Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than to help us provide you with the products and services available from Alex and Ani. We may also, in certain instances, disclose your personally identifiable information when we have reason to believe it is necessary to identify you, contact you, or bring legal action to protect your rights or the rights of Alex and Ani or others. We may also disclose your personally identifiable information when you ask us to do so or when we believe required by law. We gather your information  in order to enhance your shopping experience via online marketing  and/ or social media plat forms